Project Setup
Define the product, market, and team. This anchors every section that follows.
Is It Real?
Validate that a genuine market need exists, the market is large enough, and customers will pay.
Can We Win?
Assess competitive advantage, defensibility, and what gaps must be closed to compete.
List your primary competitors and the key differentiator.
| Competitor Name | Their Strength | Your Advantage vs. Them | |
|---|---|---|---|
What makes your product uniquely defensible? List 3–6 differentiators.
What must be improved to be a serious competitor? Rate current fit vs. industry standard.
Is It Worth It?
Model the financial return, investment required, and alignment with strategy.
Enter your baseline (do nothing) and project win rates. Opportunities are auto-calculated with CAGR growth.
Risks & Preliminary Plan
Score risks by likelihood × impact. Define mitigations and next milestones.
Score: Likelihood (1=unlikely, 3=possible, 5=likely) × Impact (1=minor, 3=moderate, 5=critical). Max = 25.
| Milestone | Owner | Target Date | |
|---|---|---|---|
Business Case Report
Review your complete business case. Print or save as PDF for distribution.